Paranjape - Paranjape Aspire offers 1 BHK and 2 BHK premium apartments at the centre of Andheri West in SVP Nagar behind Lokhandwala
About Project

Paranjape Aspire offers 1 BHK and 2 BHK premium apartments at the centre of Andheri West in SVP Nagar behind Lokhandwala

Problem Statement

The Paranjape Aspire project faced a two-year delay, stalled sales for eight months, and loss of channel partner interest. High borrowing costs added pressure to achieve a higher APR, making cash flow critical for survival.

Communication Strategy
  • Regular pocket CP meets enhanced activation in Bandra East's competitive market.
  • 300+ unique CPs drove walk-ins for Athena & Aspire, with 40+ active on bookings.
  • Introduced a 1% brokerage on ₹11 lakh booking tokens, achieving great success.
Innovative Marketing Communication
Results

Aspire achieved remarkable results with 101 net bookings, generating sales revenue of ₹181 Crores and collections of ₹100 Crores. The project secured an impressive price of ₹28,000+ per sq. ft., reflecting its strong market performance.